In just one more advertising blitz saying it shields net neutrality Facebook founder Mark Zuckerberg on Monday made renewed pitch for its contentious Free Basics Internet service.

The planned Free Basics strategy of Facebook enables customers to avail of services like education, health care and employment listings through programs designed with no data strategy for this particular system on their telephones but will not permit access to a lot of services including Google, Gmail, YouTube or Twitter.

Zuckerberg also wrote a personal appeal in among the top papers and seemed on a video to market Free Basics.

It is often criticised by some for alleged breach of the principle of net neutrality, a theory that all Internet traffic ought to be addressed equally while Free Basics enables users to obtain a few Web services without charge.

When individuals are linked, we can achieve some things that are pretty awesome.

“We can get nearer to the folks that we care about, we can get access to new occupations and opportunities and thoughts.

He said connectivity can not simply be a prerogative for some of the wealthy and strong and needs to be an opportunity for everyone and something that everyone shares. “I trust you’ll join us in doing this.”

Fantastic to tap on the world’s biggest offline people, Zuckerberg in an opinion piece in the day-to-day compared Free Basics to a library-which places just an assortment of novels-as well as to public health care and schooling.

Critics, however, said Free Basics breaks the principal of web neutrality by offering some services free of charge, giving them an edge over rivals. Additionally, Facebook functions as a gatekeeper for Free Basics, allowing some services, while rejecting others.

Telecom regulator TRAI has requested Facebook’s Free Basics associate in India, Reliance Communications, to freeze the services briefly.

It’s also sought opinions on a consultation paper by December 30 on enabling service providers to bill different pricing for information use on platforms, programs and sites.