This week declared that much of its own information will likely be transferred to the Google Cloud Platform from its own servers, indicating what’s seen as a major coup for the search giant. As stated by the music the info of Google analytics abilities were the determining factor in the shift.

The move has also fueled speculation that Google may get Spotify to gain a more powerful foothold in the streaming market. Spotify has 75 million active users and more than 20 million subscribers, while Apple Music apparently reached the 10 million subscriber mark. Google was apparently interested in getting Spotify in 2014, but talks broke down over price discussions.