Concerns about on-line privacy will reach a tipping point in 2016, prompting consumers to require greater protection, and regulators to crack down on businesses, a fresh study by Forrester Research forecasts.

Companies that collect, use and store people’s info are most in danger of bringing regulatory supervision and hackers, Forrester said in its report.

Internet companies may embrace “fremium” models, offering paid advertising-free subscription services and much more solitude.
Google is well aware of the seclusion landscape that is shifting and it is proactively beta testing options to monetizing user data via advertisements that are targeted. Google Subscriber lets users pay $2-10 per month to see 5-50 percent fewer advertisements across the websites they visit on all their browsers and devices.

Some of the cash Google collects goes to the websites users see, helping to counter lost Google advertising revenue. A grab is for publishers: They can just set up Subscriber should they use Doubleclick or Google AdSense for Publishers.
“If Subscriber takes off, it will not alter how much user data Google accumulates; it’ll, nevertheless, alter the manner that Google monetizes users, and that is important,” said Forrester analyst Fatemeh Khatibloo.
Khatibloo points out that Facebook could use a similar strategy, and improve average revenue per user (ARPU). Facebook’s ARPU now is less than $3 internationally, and around $9 in the U.S.
“Let us say even 10 percent of U.S. users embrace this model and 5 percent of European and Asia Pacific users. The drawback? It is a capped growth strategy, and that frightens Wall Street,” said Khatibloo.
The secrecy backdrop ad blocking,

It is not surprising that Apple — whose business model isn’t tied to gathering data — is taking the lead in regards to deploying ad blocking tools to cellular devices.

The technology giant’s latest operating system carries a native content- blocking attribute, where pages load quicker and there are not any advertising that are distracting.