A direct mail intelligence business which has morphed into a data management platform is offering a service which is basically a digital model of ZIP 4 to publishers.
“Google Analytics tells you the number of times they seen. “Itis a manner of creating a CRM file.”
A business press release assures tracking website visitors attracted by offline efforts attribution metrics from all advertising strategies, lookalike modeling, and list creation. The SVA option runs on the Smart Zones platform of Semcasting.
Using IP addresses, Kingman promises, gives a 100% view of consumers to marketers as opposed to as little as 30% using cookies. “In direct mail, you target area sections using ZIP plus fours.