It resembles Netflix has no plans to reverse its controversial conclusion to start blocking area-substitution proxy services which specialize in enabling subscribers to access content from Netflix areas that are distinct.

During a recent roundtable conversation MobileSyrup attended at the head office of Netflix in Los Gatos, California, Netflix CEO Reed Hastings eventually remarked on the controversial move of the firm to start blocking using proxy VPN/DNS services.

“We possess the duty to honor the content rights that we purchase; it is simply an easy equity matter.

Since Netflix’s 2011 release in Canada, Canadians, along with individuals from various other areas of the planet, have been using proxy DNS/VPN services to obtain added Netflix libraries, most notably the abundance of content accessible the U.S. It is worth noting, nonetheless, that it is an immediate breach of the terms of Netflix of service.

“The fundamental thing is if we license a picture here [the U.S.], and then another network licenses it in Germany, then we do not do not have the rights to show it in Germany.

As the tools to area-swap have become more easy to use, growing numbers of individuals all over the world are avoiding the area of Netflix -based content management system, getting television shows and films they otherwise would not be able to. Interested in seeing Netflix U.K.-only content like Peaky Blinders? Just sign up for a service like Unblock-Us and proxy your manner to Netflix’s U.K. library.

Netflix is using to discover VPN/DNS use when asked about the particular technology, Hasting’s stayed cryptic.

“It is third party things which others have developed as far as I understand, it is like recognizing IP addresses,” said Hastings. It is considered that totally blocking the usage of VPN/DNS services is not possible for Netflix, since service providers just have to change to DNS variety or a fresh IP address to avoid the lock.

With the international growth to 130 new areas in early January of Netflix, the flowing system started cracking down on the area-substitution proxy services it appeared to once disregard. The recent world-wide growth of Netflix probably awakened many international rights holders to the growing problem, pushing the hand in the situation of the firm.