Google rolled out a preview sort of the item, which Re/code readers learned of first, last month.

Google has already roped in marquee publishers, including BBC, Washington Post and * the New York Times. Some 1,600-plus papers and television stations have “expressed their support,” according to Google. On Tuesday, the business also announced it had signed up a slew of marketing and analytics suppliers for the back end.

The past two occur to be Google’s should you take a look at that record of advertisers above. The Google representatives that I reached out to for more clarity on this are on Thanksgiving holiday.

David Besbris, a Google engineering VP who had a short stint working Google, is the lead engineer on the job and among the writers, which sits in the search section.

More specifics of the time of the official AMP start are coming “shortly,” per the Google post. Following is a teaser of how the posts would load within search.