Google India declared it would be shuttering its Great internet Shopping Festival application, which had a three year run and began in 2012.

The annual deal had striking numbers to demonstrate with regard to traffic, and novelty value when it started out, with the 2014 version getting 80 lakh visits during the three day holiday. The GOSF of this past year found contribution from 400 associates, as well as the start of Nexus 6 and the Chromecast. The festival was able to sell a good variety of motorcycles, automobiles, and houses. No matter the festival’s success, it is quite down-to-earth of Google India to bring it to a close, lukewarm last year as folks were calling it.

The ecommerce landscape has shifted significantly during the past year – most of the big ecommerce businesses have sale, and their very own uses they would rather encourage -established efforts have been under way for a month. We have already had Flipkart’s Large Billion Days Deal, the Snapdeal Diwali Sale, and the Amazon Diwali Deal. Another deal at this point would only generate groans of exhaustion and tedium at this point from a jaded online community of shoppers that are not impressed with ‘imitation’ reductions.
Technology brands have gone to town with all the flash deal version, as brands like Xiaomi, Yu, and most ecommerce companies additionally offer year round sales, One Plus are putting their inventory up completely online.

Thatis a fairly frank evaluation of the ecommerce marketplace in 2015, and already a $10 billion business, plus it is as Google India notes everyone who’s on the net in India has had an internet shopping experience. This kind of use case no longer wants validation from a technology giant to give credibility to it. Based on the most recent Gartner’s estimates, the digital business marketplace in India has a trade volume of around $7 billion (about Rs.

The typical Indian online consumer is informed enough to understand a whole lot when he sees one, and does not have any motive to remain faithful to a specific e commerce platform. What this means is the fact that sales and the internet deals that have eventually become a lifestyle for ecommerce platforms are not going anyplace – pulling the plug on the GOSF was a clever choice.

However, the giant deals we have been seeing are going to dry out. On the other hand, newer ecommerce firms that use their capital to subsidise consumer purchases, to be able to drive increase up actually are not doing themselves a favour. Deals will stay, however do not anticipate themselves to be bargains, if the firm intends to continue.