In a deal announced at an HPE convention in Vegas, both firms will combine their strengths to assault the quick-moving marketplace for the Internet of Things.

GE, known for train locomotives and its wind turbines, jet engines, has as the means to squeeze more efficiency out of them firmly included applications and the skill to assess data in the last few years. It is a point it attempts to drive home with humor in its recent set of TV advertisements.

GE also has a cloud service for connecting and handling apparatus, Predix. HPE will be the favorite hardware vendor when its customers deploy Predix of GE.

HPE’s Executive VP John Hinshaw said the two firms have been doing, and will go after company in the aerospace, petroleum and gas and manufacturing sectors.

“What we are talking about is joining hundreds of thousands of large machines, and each among those is encircled by thousands of small machines,” GE Digital CEO Bill Ruh said in an interview.

If you recall Marc Andreessen’s forecast that the world is being eaten by applications, this is the kind of thing he meant. Here’s one example: The detectors in jet engines create tons of gigabytes of information per flight. That information can be examined for issues that can be corrected use less fuel or to make the engines run. Useful if you are an airline attempting to keep down fuel and upkeep costs.

Two things GE does not have: The fundamental computing and networking hardware needed to manage the reach, and all the information to conventional IT customers who purchase it.

However, IoT attempts get lots of hoopla but are not revealing much in the way of results. The chief charge is that all the things that are associated are creating so much information that there is no efficient method to examine it to locate those cash-saving penetrations without investing enormous sums in highly paid analysts and more computing hardware.

That hasn’t stopped lots of technology players. Anticipate more hoopla in the forthcoming months and more deals.