They’re doing this by offering customers features like automated parking spot counters and quick Wifi and by empowering in store programs including cellular point of sale systems, complex stock systems, increased security systems, digital signage, interactive Wifi and even specialized programs that offer an exceptional shopping experience.

To realize these improvements, retail renters and mall operators want access to high-bandwidth networking services which contain voice and both Internet access. The problem: the kinds of services desired aren’t unavailable to malls. Conventional choices for service contain DSL from cable modem service or the neighborhood telephone company from the neighborhood cable operator. Nevertheless, these can not scale readily to enable such high-bandwidth services to function efficiently.

What can retailers and malls do? A number of the greatest mall operators in the nation — including Taubman and Simon Malls — partnering with advanced competitive telephone companies which are designing and deploying fiber and are solving this bandwidth crisis by taking a brand new path -based networks through the malls. Retail renters can subscribe to services based on their present demands, and their demand for bandwidth grows as well as as they roll out new programs, they are able to scale their services to satisfy that demand. The turnaround time for updating service is hours and days, instead of weeks, since the fiber is set up, and oftentimes when their bandwidth is improved–they are still paying less than they would for cable or DSL modem services.

For malls, there are three essential reasons:

High speed bandwidth capacities could be a revenue-generator. The supplier cares for the technical features of facility and design in addition to markets and sells services to renters. The advantages are reaped by property owners through a sales share.
Mall operators need more control of what is occurring inside their properties. Mall renters contract for services with suppliers separately. When renters require a bandwidth boost, or leave, they are starting from scratch– no one understands what the space is wired for, and increases or changes in service can take time. Property owners do not understand who has access to their wiring cupboards or when repairs or upgrades are being made to the network. By partnering with an advanced telephone company that is competitive, they’re constantly in the know about what is occurring within their facility.

Bandwidth is an appealing selling point for new renters. Renters understand they’ve access to cost effective, state of the art information networking abilities that could grow as their company grows. Through these connections, they are able to offer new abilities which make their company more efficient, and supply their clients with a better experience.

There are major advantages for renters as well:

The price savings are real. Retailers live and die by their gross profits; as such, they’re constantly trying to find methods to reduce their operating expenses. Utility prices for cooling, heat and electric are continuing to grow, forcing companies to look at making reductions in different portions of their budget. Broadband service for less cash is quite appealing for retailers.

Into real shops and to entice people away from displays at house, retailers are being very creative, developing new programs that reach the customer from the minute they pass through the doors. Now that retailers have access to bandwidth that is scalable, the sky’s the limit when it comes to the programs they are developing to improve the customer experience.

Fiber is safe and dependable. In retail, slow downs or outages mean irritated customers and lost company. Fiber is a dependable and robust backbone in relation to the cable and DSL services that most renters have access to.

Shopping centers and malls as well as their tenants are accustomed to making do with what is available when it comes to bandwidth choices. By partnering with a telephone company that is competitive, they’ve access to scalable, dependable, cost effective broadband with no problem of handling the network. Picture the possibilities.