A firm that does’t just have the greatest reputation in some customers’ eyes, Comcast, seems to be prepared to give subscribers something to grin about — by removing the cable box.

The statement follows FCC Chairman Tom Wheeler’s recommendation third party hardware and software developers should give customers an alternate means to get content beyond conventional cable and satellite boxes, which usually carry.

Wheeler was’t the only government official calling lately for a cable landscape that is competitive. President Obama sat down with Yahoo Finance to discuss an executive order he’s signed to raise competitiveness across the economic spectrum.

The time of Comcast’s statement is’t a coincidence, however, as the firm expressly mentions the software will let customers watch TV without needing to pay rental fees to cable box, and it calls the FCC’s suggestion unneeded.

Naturally, this is probably nothing more than Comcast attempting to reveal the FCC that it does’t want the authorities to step in and has things under control.

Significantly, this indicates the very first time that Comcast customers will have the ability to see cable on their real TVs via a program. The business’s preceding Xfinity TV program allows you to see films and shows in your favourite stations — but it’s just accessible for iOS and Android.

Time Warner Cable has a pilot program that enables customers in the Nyc region to get their cable through their Roku streaming apparatus.