Twitter is tweaking the manner that tweets appear in its users’ timelines in its latest effort to expand the appeal of its own messaging service.

The change declared moves to a formula that Facebook uses to determine the sequence of posts appearing in its users’ news feeds.

For the reason that it threatens to infuriate a lot of its 320 million users who enjoy things the way they’re, it is a high-risk move for Twitter.

Investors applauded for shaking things up Twitter: But it subsequently drop 13 cents in extended trading following the company released a fourth quarter report that revealed no users were added by its service during the closing three months of last year.

To a sorting system that relies on algorithms to monitor which tweets appear to matter to individual users, Twitter is changing like Facebook. Predicated on such an evaluation, Twitter begins featuring tweets that it considers will be most likely to catch a user’s interest on top of the timeline.

That’s a departure from the standard demonstration of the timeline, which has consistently shown tweets in inverse chronological order so the latest messages appear on top of a user’s web feed of Twitter. The realtime web feed will appear below the tweets.

Users initially will get the choice to turn on the algorithmic system by going in their settings and selecting “Show me the greatest Tweets first.” Wednesday, that selection started to roll out to Twitter accounts.

Twitter intends to mechanically convert users’ timelines to the brand new system, letting them turn it away when they need. The revised demo is a spin off of a characteristic called “while you were away” that Twitter introduced about a year ago.

Although Twitter has assembled one of the Internet’s best known communication networks, it’s been fighting to bring new users because they found it overly hard to find content they enjoy and people who have signed up have not stuck around for long.

Instagram has more than 400 million users, which makes it bigger than Twitter although it’s four years younger.

Dorsey, who helped begin Twitter Inc. almost 10 years ago, is expecting the revised demonstration of tweets will show more participating to beginners without alienating the messaging service’s most dedicated users.

Dorsey is also expecting the firm can sell more advertisements so that it can start to earn money for the very first time in its history by making Twitter simpler and much more engaging to utilize.