Addressing a party in San Francisco on Tuesday at the Goldman Sachs Technology and Internet Summit, Facebook chief operating officer Sheryl Sandberg stated that turning virtual reality into a company is a portion of the company’s 10-year strategy as opposed to an immediate action item.

“Her remarks might be directed at muffling investor excitement for the brand new scifi technology in the short term,” said a Bundle report.

Repeating her remarks, Facebook’s chief financial officer David Wehner said there’s much that could be “carried through with virtual reality” but it’s still “quite early times”.

“It’ll take time to come up with the ecosystem,” Wehner included.

As stated by the world’s top information technology research firm Gartner Inc, the head-mounted displays (HMDs) are an emerging marketplace and in 2016, the VR marketplace will advance toward mainstream adoption for consumers and business use.

Facebook has been credited with taking an early wager on virtual reality by getting startup Oculus VR for $2 billion  in early 2014.

The organization is likely to begin sending its Oculus VR headsets in March as Oculus has began taking orders for its $599 consumer-centered headsets.

South Korean electronic giant Samsung has also established Gear VR – its main virtual reality (VR) headset for Indian consumers in January for Rs.8,200.

The cellular advertising accounted for 80 percent of overall advertising sales.