The famous Chinese online retailer in Russia, AliExpress, will establish a venture with Russian ecommerce businesses and retailers on Singles’ Day, that is the Chinese equivalent of Cyber Monday. Right now, Russian retailers are permitted to make use of the AliExpress system on a trial manner.

Russian web-retailers will soon be permitted to sell their products from November 11, which is advertised as Singles’ Day in China on AliExpress. Products will likely be put in AliExpress Mall section, head of business development in Russia at AliExpress, Mark Zavadsky, said. “We want to bring a fresh highend audience that for some motives wasn’t interested in our service up to now,” Zavadsky said.

Future associates of business specialists and the Chinese online retailer say cooperation with AliExpress presents a chance to bring new Russian customers, who were previously uninterested in purchasing online. Dmitriy Alexeyev, head of Russian retailer Multivarka.pro, anticipates the venture with AliExpress to help ecommerce businesses increase sales in Russia’s regions. “AliExpress has tremendously successful logistics which can be utilized to deliver purchased goods to areas where delivery dangers are excessively high for other online retailers,” Alexeyev said.

Nevertheless, some Russian online retailers aren’t prepared to work with AliExpress. “The regular clientele of AliExpress favors low-priced goods,” Morozov said. “We consider that individuals will purchase accessories as well as the least expensive cell phones, but the quantity of sales in this section is continuously decreasing. This is the reason why Svyaznoy is not going to begin selling at AliExpress for the time being.”