As a system of sophisticatedly shown results for search queries that are common and intelligently indexed, we adore it because it supplies quick replies to straightforward questions to us. Because it might undermine the advantages of Search Engine Optimization and we worry it – after all, it is in Google’s best interest to keep users on its search results.

The Knowledge Graph appeared as a modest box off to the side of the key results for just some of distinct types of question when it was initially introduced. As an example, it’d small publication info for specific publications and simple info regarding specific historical events.

In the short time the Knowledge Graph has grown, it is already become useful, more intuitive, and more formidable. Google is setting the class for an even larger, better version of the information system–and it may end up being a feasible risk to Search Engine Optimization as we all know it.

The very first change you may have seen is the slow and subtle upsurge in visibility the Knowledge Graph has had over recent years. When it started out, it was practically an afterthought, tucked away to the right hand side while paid advertisements and organic search results kept their visibility in the conventional “primary” SERP column. Sometimes, this carton began to float toward the middle, usurping one or more leading positions in an attempt to show immediate results.

Now, some Knowledge Graph entries stay on the right hand side, although the carton has expanded significantly. Hunt for a picture like “The Wizard of Oz” and you will see a tremendous carton with vital scores, evaluation, publication info, previews, and yet the option to buy the picture on home video.

The responses available now are varied and a lot more numerous than those accessible back in the year 2012. However, the Knowledge Graph attempts to supply answers to more open ended questions with responses which are less easy to categorize.