Google has announced the launching of its own Search Lite attribute, that enables a considerably quicker load in India, of search links from this month. “The new attribute will come into play whenever a cellular telephone user is access search results from an extremely slow network.

Google has already examined the attribute in Indonesia, which has networks quite similar to India. Tokusei said the results there revealed 80 per cent less information consumption and a four times quicker page load.

Nevertheless, these pages do not yet have. Tokusei said they were working on executing analytics and a number of the ad networks were working on these pages. “Monetisation will not be changed for publishers. There’s an opt out choice for the users along with publishers,” he said. “The attribute is great for publishers as it’ll expand their reach,” he added.