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Google Posts Jump in Gains on Cellular, Video Marketing

Shares of recently formed parent company Alphabet bound after Google gains on Thursday shined on streaming video and riding popular styles in mobile search.

Alphabet credited cash from advertisements in search results on cellular devices and from video marketing at YouTube with powering a 45 percent jump in profit to $3.98 billion on sales that was up 13 percent to $18.67 billion.

Alphabet shares shot up more than 10 percent to $723 in aftermarket trades on the amounts, which emphasized additionally how Google managed to keep a rein on expenses.

“They’ve been a cash machine,” Silicon Valley analyst Rob Enderle of Enderle Group said of Google.

“They essentially control the advertising infrastructure.

Alphabet chief financial officer Ruth Porat stated the quarterly earnings amounts, which beat Wall Street expectations, revealed the strength of Google’s company, especially when it came to Internet searches using graphics tablets or smartphones.

“The essential highlight this quarter was the strong increase of our mobile search sales,” Porat said during an earnings call, noting that YouTube also helped power the sales increase.

by admin on October 23rd, 2015 in Internet

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