Google is giving a fresh window to nominees into your political searches.

Beginning Thursday, Google is starting a brand new experimental feature that enables the presidential nominees of both parties to create content that may appear in a particular window on the results page when a user runs a search that is related.

The cards will constantly update and the older cards can get knocked off the carousel, but the older cards don’t vanish on the Web. It’s going to appear on a Google search alone, if one goes viral.

The end result is a cascade of pictures and shareable posts that looks nearly like Facebook page or a nominee’s Twitter web feed.

The service continues to be experimental and Google will judge the outcomes of the evaluation before choosing whether to expand its use beyond efforts to other content suppliers. For the time being, the evaluation contains just the leading political candidates in both parties.

Google will even use the carousel during Thursday’s presidential debate, which the search giant is cosponsoring with Fox News. Google will host a “concurrent argument” — anybody making a discourse-associated search can get a window using an assortment of cards from various nominees on stage. Their cards can be updated by the campaigns in real time with answers to added points or questions the nominee didn’t have enough time to make on the stage. The system will run for both the early discussion of the lesser ranked nominees and the “main stage” primetime discussion.