There is only one small thing that is worrying Google about the suggestion: consumer privacy rules. It believes the FCC is overly concerned with them.
That is not to say Google is completely against privacy safeguards. It supports what the FCC is now proposing: an expansion of the rules that regulate today’s set-top boxes, so they’ll cover new cartons also. But the filing suggests that Google considers those rules are satisfactory, both for enforcement and protection.

It is definitely not an appearance that is fantastic for a monolith such as Google, which — like most of today’s enormous technology firms — the public questions on its dedication to privacy. Google makes it cash by targeting advertisements based on user data that is accurate, and there is no doubt it’d like to gather more from TV viewing habits.

One privacy advocacy group is not happy with the comments of Google. In a statement, Chester claims Google’s opinion here “is nothing short of a fresh digital information power grab by the state’s top digital marketing firm.”

The FCC has not proposed seclusion rules that were more extensive but it will quite probably take a look at enlarging them in small but significant ways. At the moment, the FCC means to allow enforcement problems are handled by the Federal Trade Commission when businesses break their obligations. The FTC is trendy with that — a remark — filed but the bureau does ask for one significant change: it needs the FCC to require that new set-top box manufacturers hold their privacy obligations to consumers. In this way the bureau will have quite clear reasons on which to take actions if one of the solitude guarantees is broken.

Google simply mightn’t be happy with the results.