Unlike some of its own rivals, Google does not now offer its own CDN service for programmers who need to be able to host their assets that are static close to their users as possible.

It is taking these partnerships a step farther with the launching of its CDN Interconnect now. The organization has partnered with Level 3 Communications, and CloudFlare, Fastly, Highwinds to allow it to be more affordable and simpler for programmers who run programs on its cloud service to work with one of these CDNs.

Programmers using their content to be served by a CDN Interconnect associate — and that is largely static assets like music, pictures and video — are permitted pay a reduced rate for egress traffic to these CDN places.

Google says the thought here is to “support the best practice of routinely distributing content originating from Cloud Platform outside to the advantage close to your end users. Google supplies a private, high performance connection between Cloud Platform as well as the CDN suppliers we work with, enabling your content to go a low-latency, dependable path from our data centers outside to your users.”

As Google notes, mobile programs and the most famous internet now regularly use media assets that are big to reveal their users highres imagesand High Definition video for their 4k displays. Due to this, the typical webpage weighs in at nearly 2MB — a number that will probably rise this year too and grew 15 percent in 2014. Pictures constitute a big ball of this and if programmers need to make sure that their websites still load quick for their users all over the world, using a CDN is actually the sole option.

It looks like this just was not a business the firm needed to be in. It seems not unlikely that Google will get back into the CDN game sooner or later but for the time being it does not have a remedy in place and so it is leveling prospective users to its partners.