Facebook accounts for more of the traffic to news sites than Google, according to latest results.

This really isn’t the very first time that Facebook has edged in the traffic-referral race past Google, Montalenti said.

“The social network took the top position by a modest number last October, yet this month’s lead is a lot more sensational,” Parse.Ly’s CTO said quoting from the organization ‘s data.

It’s clear that search isn’t actually growing as a referral source for media and has hit a sort of plateau.

“There is plenty of work among media firms being set on particular societal routes like Twitter, but our data shows that Twitter is actually a distant traffic source,” Montalenti was quoted as saying.

“Facebook is more like a black box when it comes to the way that it works. And yet it is this enormous and growing traffic source,” he said.