You have to view lots of videos on Facebook–and lots of those videos are advertising. Facebook needs advertisers to reconsider their advertising strategy.  It is not TV advertising. It is TV advertising with the audio turned off.

To help along advertisers, the firm said today several new attributes nowadays that it is going to now contain automated captions for videos. Advertisers will even have the ability to review and edit the captions that are automated before posting the video advertising.

This really is vital as the organization says that most video advertisements are really viewed without audio. The truth is, Facebook says that when video advertising pop up and play loud without individuals anticipating the sound as they are scrolling through their telephone feeds, 80 percent “respond negatively” toward both the advertiser and Facebook itself.

“Advertisers should take this into consideration when creating video advertising, ensuring their narratives do not need audio to convey their message,” the firm said in a blog post now. “In one study of Facebook video advertising, 41 percent of videos were essentially pointless without audio.”

Captions can help give you circumstance when you are scrolling through your feed that is quiet. The firm also advocates that advertisers reveal products in advertising, symbols, and captions, particularly in the very first couple of seconds.

For Facebook, video is now an increasingly significant part of how you experience the service. We see over 100 million hours of video on Facebook daily, the organization says. To help advertisers figure out the best way to best catch you focus the business is also rolling out new metrics to let advertisers, for instance, see the portion of people that have seen their advertising with audio.

This really isn’t the very first time advertisers have grappled with how we see advertisements on social networking. It needs to ensure that that is known by its advertisers also.