There is a ruckus over encrypting cellular apparatus in the technology world. No, it is not about Apple’s struggle to safeguard user information. This time, it is Amazon’s determination not to.

When security sector heavyweights assembled at the RSA conference in San Francisco heard Amazon intends to cease shielding the information customers shop on its tablet computers and other devices using a technology called encryption the news landed like a record scrape Thursday.

If it is made to help the FBI, Apple says, the resulting systems will weaken iPads used all over the world and the more than 1 billion iPhones.

To put it simply, the selection of Amazon flies in the surface of security principles, pros at the RSA conference said.

An executive at cybersecurity LogRhythm, James Carder, said Amazon only lost a customer, especially for its recently upgraded voice managed apparatus known as the Amazon Echo. “I am not buying it,” he said, including the business ‘s move makes hackers’ work much simpler.

An Amazon spokeswoman said the firm removed some business-oriented attributes from its apparatus “that we discovered customers were not using.” Regardless, “all Fire tablet computers’ communicating with Amazon’s cloud match our high standards for privacy and security including proper usage of encryption.” She did not reply to followup questions inquiring whether any encryption is supported by the applications that is upgraded.

“And,” he added, “the Bill of Rights must be front and centre.”

So, he is not in a rush to generate information more exposed.