Like Google’s Google and Apple’s Siri Alexa was created to answer questions or take other activities in response to simple voice queries.

Unlike its competitors, Amazon lets non- Alexa technology to be integrated by Amazon apparatus. The investment in TrackR came through Amazon’s ” which invests in and supports technologies that extend Alexa’s skills, $100 million “Alexa Fund.

Santa Barbara, California-based TrackR uses Bluetooth technology to help monitor things that are lost. Users can purchase those products to make a sound through their telephone so they can be located, and place a little chip on an item, like a wallet or TV remote.

The Alexa venture may also incorporate in the other direction and will give a voice answer capacity to the TrackR service and empower individuals to locate their lost things via the Echo.

“The skill to bring on more associates and understand that you’re constructing a complete ecosystem – I believe that’s what was truly significant for us,” said -founded TrackR in 2009 with pal Christian Smith.

About 15 investments have been made by Amazon up to now through the Alexa Fund, including Garageio, which makes a linked garage door opener, and The Orange Chef, which helps link kitchen homework apparatus.