Some families subscribe to Amazon, Netflix and Hulu Plus, but most have only one of the services: Netflix.
The analysis reveals streaming video accessories — but also challenges — present cable/satellite programs. Some media executives have attributed the growing popularity of Netflix for a recent fall in cable TV evaluations.
Really, conventional live viewership of TV channels stays high, but much less high as it used to be.
Nielsen’s study released on Wednesday, and was conducted in the fourth quarter of 2014. It found the typical American adult viewed 4 hours and 51 minutes of live television daily during the fourth quarter.
The total is down 13 minutes a day from the exact same time this past year while high-flown.
Nielsen’s study does not expressly project how many minutes a day families spend viewing video through streaming services.
But it notes that the other services as well as Netflix have plenty of room to grow: 35% of American TV homes have broadband access however do not have any streaming video subscriptions.
Before this week Time Warner’s HBO declared that HBO Now, a streaming program that does not need cable, will become accessible on Apple (AAPL, Tech30) apparatus in mid-April.