Cybercrime nowadays is a menace that is global, and it’s costing casualties tens of millions of dollars each year.

Now by using strategies borrowed from legitimate companies cybercriminals are trying to optimize their gains.

For instance, McDonald’s customizes ads and its menu to satisfy the preferences and ethnic sensitivities of customers determined by where they reside.

Increasingly, their assaults are being customized by criminals to nations, distinct areas and languages, using different malware and phishing baits.

Sophos senior security adviser, Chester Wisniewski, has composed a report printed on our Sophos Site investigating how cybercriminals target casualties based on geography.

Chet’s research shows that criminals are using strategies including traffic direction services and geo IP lookups to target their malware at people based on their place.