The Facebook ‘s latest strategy includes transforming News Feed advertising into a virtual shop window for advertisers, along with developing a committed “Shopping” News Feed.
Here’s how Facebook described the very first feature, declared Monday: “After clicking on an advertising, folks will find a quick-loading, full screen encounter where they are able to browse through various goods, before visiting the retailer’s site to buy.”
Because final payments are not made on Facebook, the firm is not competing directly with advertisers’ present ecommerce platforms.
The brand new function is also directed at brands with larger advertising budgets.
That strategy includes giving the capacity to catalog their products online, and process payments through Facebook to Facebook Page owners.