It appears that everyone needs to be viewed on YouTube–but most of all, advertisers.

In the 2nd quarter of 2015, the amount of advertisers investing in video advertisements on YouTube rocketed by 40 percent on the exact same period one year before, Google, which possesses YouTube, reported on Sunday in a blog post.

The Top 100 video advertisers spent on average of their hard-won cash in an identical interval in 2014 2015 than on YouTube between April and June.

Brands were thinking more like popular “vloggers” also, posting routine videos on their very own YouTube stations. The top 100 brands jointly released a fresh video around every 18.5 minutes, 10 percent of which were 10 minutes or more.
The main reason for advertisers to be invested in the video website seems clear – Google reported the variety of people watching content that is trademarked by the top 100 global brands had nearly doubled in the past year with subscriptions on brand stations soaring by 47 percent, on YouTube.