Instagram has began sending unsolicited e-mails to users using an array of posts from their buddies’ news feeds, in an effort to reengage those who have drifted away from the social network.
Like Twitter, Instagram presents upgrades in reverse-chronological sequence, meaning the posts folks see when they log on are only the most recent – not always the most important.
In addition, it creates the danger that users lose the most fascinating content, because of the steady flow of upgrades cascading through their news feeds, while this really is a good means of keeping people’s news feeds fresh.
The e-mail upgrades of Instagram were created to provide a curated encounter, presenting only the most famous content from their network of contacts, TechCrunch reports to users.
The service continues to be nascent – just several users have reported receiving “highlights” e-mails, as well as the capacity to handle e-mail subscriptions hasn’t yet been assembled into the web site ‘s account settings.
Instagram isn’t the sole social network using all these types of “re-engagement” tools. Twitter sends out e-mail digests that are similar, notifying users of tweets they’ve lost, in an effort to draw users back to the website.
Pinterest sends e-mail notifications to notify users when someone the are joined with pins something new on one of their boards, and when their friends join.