A Danish consumer watchdog has reported Alphabet Inc’s Google to the Danish Data Protection Agency by not limiting the quantity of time private information is stored on Google’s servers for possibly breaking privacy laws, the watchdog said on Tuesday in a statement…..

Web companies like Facebook and Google face increased scrutiny over how and where they save search and location history information from users of email accounts and smartphones.

“We’ve become conscious of the truth that Google today has 9-10 years of info on users using a Google account,” the report said.

In July last year its data storage practices shifted to comply with requests by the solitude regulator in Italy. Google needed to allow it to be clear users’ information was used and ensure its deletion within a given time period.